The piece is primarily about the phenomenon plaguing online clothing retailers of “snap and send back” whereby shoppers eager to maintain an up-to-the-minute social media profile order the latest fashions, photograph themselves wearing said outfit to post online (mostly Instagram) using the hashtag #ootd (Outfit Of The Day) and then promptly return the whole outfit.
However, it got me thinking about how this “OOTD” phenomenon has an influence in our world of handmade fashion.
- I spend a lot of time on social media.
- I go through phases of making lots of clothes.
- I don’t post many selfies on social media, even though they’re without exception, always the most popular posts. I’m just not that comfortable in front of the camera.
- The majority of the clothes I make are samples for my patterns and books so they’re used a lot in my teaching. I rarely get time to make clothes purely for the joy of making something for myself.
As I’m online so much, I have noticed over recent years that some makers post pictures of more handmade clothes than it’s surely possible to wear more than once (let alone find room to store).
What actually happens to these “social media made” clothes?
Why is under-use (ie. wearing just a handful of times) criticised in fashion and RTW clothing, but seems to be considered acceptable in handmade fashion?
Is it just me that’s noticed this? Am I noticing something that’s not even there?? I’d love to know what you think.